Brands
It is true that branding, terms, symbols, designs, and signs that identify a product seller are important parts of a marketing strategy. This is the identifier that distinguishes a product’s company from others and creates an image of company and product. The ability to build trust and loyalty with customers through branding is a key element of customer engagement (Hanson 2017). Apple, for instance, is one the most recognized brands worldwide. Apple is represented by the Apple logo, which represents both its company and products (iPhones to MacBooks). The Apple logo is an emblem of quality and innovation (Gurau 2018, 2018). Apple’s brand, logo, product design, and other visual elements combine to create a consistent message that resonates well with customers. Any company who wants to be successful in the competitive marketplace must have a strong brand. Because it allows companies to establish a distinct and identifiable brand, it is an integral part of their overall marketing strategy. A combination of logo and brand names can help a company stand out from the rest and establish a strong connection with customers. Cont…
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